The Album Process


 

COVER STYLES

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TEXT TITLES

Signature Heirloom serif font title. Shown in gold on custom order green linen and sage silk.

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CALLIGRAPHY TITLES

Hand written names or monograms. Can be paired with text titles. Lavender crest with “HB” monogram shown in gold on black linen.

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CUSTOM ARTWORK

Existing dies can be paired with calligraphy names and text titles. Crests can be customized with initial monograms. New dies and fabrics can be created for bespoke designs. Cherry blossom in gold on gray linen (discontinued).

 

COLORS & FABRICS

 

IN HOUSE DIES

 

Preparing AND ORDERING AlbumS

Here are some tips to help you in your design process:

  • Curate your images, select only the best.

  • Intersperse images of details, location and ambiance within a chronological flow.

  • Open, gallery style pages with large white borders focus the viewer on a singular image.

  • Showcase the individuality of each bride and groom on every cover.

  • Add your custom logo, crest or artwork.

We have sample layouts and InDesign templates available for both CS5+ (.indd files) and CS4 and earlier (IDML files). Everything is available in a Dropbox folder here.

All orders can be uploaded and submitted online via our shop. To prepare your album layout for export please follow these guidelines:

Templates

For your convenience, we have prepared sample Adobe InDesign templates that already include margins, guides, etc. for many types of layout. These templates are especially important for our fine art albums printed on cotton paper – we recommend one image per page with wide, white borders and vellum interleaves. In general, both single page and two-page spread layouts should include a 1/4” bleed (so a 10x10 single page would have 10.25”x10.25” layout, and a 10x10 spread would have a 10.25” x 20.25” layout). You can use an inside bleed as well (1/4”-1/2”) if you would like to push the images slightly towards the outside of the page to counteract the visual impact of the gutter, but that is optional.

Please don’t hesitate to contact us if you have any layout questions. Regardless of what type of album you choose, for best album design results and maximum impact, we highly recommend featuring no more than one or two images per page. Layout should be fun!

PROOFING TIPS

  1. Two page spreads are available but not recommended for fine art cotton paper as each spread is separated by a protective vellum sheet. Exceptions can be made after explicit warning. Do not place anything critical (faces, bouquets, etc.) within an inch of the center divider or the edges to avoid losing them in the cutter or the bleed trim. While our Signature albums are near ‘lay-flat’, there is still a crease and visible linen stitching down the center of some pages.

  2. (Optional) Allow at least 1/4” inch extra margin on the inside of each page to ensure visual balance after binding. In InDesign, you can add a 1/2” inner margin line and center your images on that rather than the page center. Double check that the right-side pages (odd numbers) have more space on the left, and vice versa. Feel free to send us sample pages for review if you have any questions.

  3. Full bleed pages are allowed but not recommended for fine art cotton paper as the printing is delicate and the ink should not be touched by hands and fingers, this is why we recommend wide, white margins.

  4. If you export to PDF as single pages, your file dimensions should be:

    1. 9×10 Albums: 9.125” X 10.25” (or 9.25” x 10.25” to visually center images after binding)

    2. 10×10 Albums: 10.125” X 10.25” (or 10.25” x 10.25” to visually center images after binding)

    3. 12×12 Albums: 12.125” X 12.25” (or 12.25” x 12.25” to visually center images after binding)

    4. 12×14 Albums: 12.125” X 14.25” (or 12.25” x 14.25” to visually center images after binding)

    5. 16×19 Albums: 16.125” X 19.25” (or 16.25” x 19.25” to visually center images after binding)

  5. If you export to PDF as spreads, your file dimensions should be:

    1. 9×10 Albums: 18.25” X 10.25” (or 18.5” x 10.25” to visually center images after binding)

    2. 10×10 Albums: 20.25” X 10.25” (or 20.5” x 10.25” to visually center images after binding)

    3. 12×12 Albums: 24.25” X 12.25” (or 24.5” x 12.25” to visually center images after binding)

    4. 12×14 Albums: 24.25” X 14.25” (or 24.5” x 14.25” to visually center images after binding)

    5. 16×19 Albums: 32.25” X 19.25” (or 32.5” x 19.25” to visually center images after binding)

  6. If you are having a logo stamped for the first time, don’t forget to include your logo in high resolution black & white (vector art highly preferred). In general, we tell clients that the images that stamp best are those that are simple enough to draw with a sharpie. :) Images that are overly complex (with fine detail or shading) often result in blurry or ‘filled in’ areas of metal foil.

EXPORTING

General Rules

  • Use sRGB or Adobe RGB color space when exporting

  • Make sure your images are as high-resolution as possible. Minimum resolution is 300ppi.

  • Page through your final document before submitting to check for any obvious errors or omissions. We do look at everything while printing, but we can’t be responsible for catching all mistakes made in layout. You will have a chance to review a ‘contact sheet’ to confirm page layout before printing begins.

  • IMPORTANT: If you are offsetting your images for visual center, confirm that ‘right-side’ pages have more white space on the left of the image and ‘left-side’ pages have more white space on the right side. If this is backwards it will result in all images being off-center after binding.

Adobe InDesign

We currently recommend clients using Adobe InDesign submit their album ‘package’ instead of exporting to PDF. To do this, just go to ‘File > Package’ and follow instructions. You should end up with a folder including both your InDesign file and all the hi-res images you included in your layout. This allows us to fix any minor issues without going back-and-forth for corrections.

Export and Proofing for SmartAlbums or Similar

(1) Set bleeds equal to 1/8” on top and bottom, and 1/8” on outside edge. Leave inside bleed at 0. For software that asks for spread width and height, add 1/4” inch to both dimensions (for example, a 12×14 (portrait) album should have spreads that are 24 1/4” wide by 14 1/4” tall. If there is a ‘safe zone’ setting, also set that equal to 1/8”.

(2) (Optional) Increase inside margin by ~1/2” (note this option is not offered by all photo album software)

Fine Art Prints

(1) Submit your images as high-resolution JPEG files. Minimum resolution is 300 PPI/DPI.

(2) Submit one JPEG file for each uniquely sized print (even if they are the same image, for example ‘image-5×7.jpg’ and ‘image-11×14.jpg’).

(3) Please label files clearly. If you are ordering two same-size prints and are uploading two files, it helps to add “1 of 2” and “2 of 2” or something similar so you don’t receive two prints of the same image by mistae. :)

ORDER PLACEMENT

All orders should be placed through our online shop.

Please see the PDF/Proofing instructions above before ordering. If you are concerned about color accuracy, we recommend requesting a sample page print of your work first.

If applicable, you will receive a PDF proof of your box or album cover layout with the artwork to be stamped before printing or embossing begins.

For smaller files (logos, prints, etc.), you can attach the files directly to an email to studio@heirloombindery.com. For larger files, we recommend the following:

  • Shared Dropbox folder or link

  • Large file transfer service (WeTransfer.com, YouSendIt, etc.) to ‘studio@heirloombindery.com’.

Remember to include a high-res version of your studio logo if applicable. If available, we highly recommend submitting any logos or stamping image as vector artwork (Illustrator (.ai) files or .eps). For larger fine art print orders, send your hi-res images to ‘studio@heirloombindery.com’ and specify print size and whitespace margins, if applicable.

Album orders are typically filled within 8 to 10 weeks.

We will contact you if there are any questions/issues with your order.